Creative Orchestra, an advertising agency in London, wanted both an online and printed magazine to showcase their work to prospective clients and act as a testimonial to their creative abilities. Over 500 were produced, some sent to influential Creative Directors and the rest used to as a portfolio showcase housing all the ideas of that year. To land on the Creative Directors desk, the packaging was carefully designed to appear as a legitimate piece of mail that the person had ordered online. When opened, they would be pleasantly surprised with a magazine featuring some of the best creative ideas, compliment with great design and all packaged using sustainable materials.